What are Promotions?

Stays allows Hosts to craft and coordinate Instagram promotions right within our platform

Hosts have access to an internal 'Promotion Builder' tool within the Stay Dashboard that allows them to easily execute Instagram-based promotional partnerships to showcase their property, build brand presence, and ultimately drive more bookings.

Promotions can be posted across our portfolio of partnered social media outlets

Promotions FAQs: What to Know

• Q: Where on Instagram are these Promotions published?
• • A: When creating a Promotion within Stays, Hosts choose an Instagram account (aka an "outlet") that will publish it. The specific outlet chosen is referred to as the Posting Outlet. Stays operates large portfolio of Instagram outlets that we allow our Hosts to leverage in order to promote their Stay in a reliable, professional fashion.

• Q: Are these Promotions basically just Instagram/Meta ads that I could run myself?
• • A: No, it's a bit different. Think of a Promotion through Stays more as hand-selected "partnership" with an outlet that can give a Stay exposure to a targeted audience of potential bookers.

• Q: What do these Promotions look like?
• • A: In our Promotion Builder tool, Hosts can choose a variety of different options that will impact how the final promotion looks when it's published on the Instagram outlet of their choosing:
  • • The Promotion Type selected: depending on whether the Promotion is a Feed, Story, or Giveaway post, it will have a different look to it.
    • The Promotion Variation selected: if the selected Promotion Type is a Feed Post, then will it be a Reel Video Variation? Or the Image Carousel Variation? It's up to the Host!
    • The Posting Outlet selected to publish the Promotion: different outlets have different design templates and formats. Hosts can choose the ones that best suite their preferences.
    • The Media selected to infuse: when Hosts build Promotions, they can suggest the exact photos/video to use. If they're unsure what will perform best, they can offload the decision making and allows the Stays Admin Team to choose for them.

• Q: How much to Promotions cost?
• • A: The cost a each Promotion is completely variable depending on the specific factors that go into it, such as the Promotion's Type, Posting Outlet, and other optional add-on options. As a Host makes their way through the Promotion Builder, they will see a cost tracker that clearly outlets the pricing of each specific variable included in the Promotion that's created.

• Q: Once purchased, how are Promotions scheduled and ultimately published?
• • A: Once a Promotion has been submitted and paid for, it enters the Stays Admin internal promotional queue for publication. While we aim to publish promotions in a timely manner, we cannot guarantee specific publish dates or times. Exact publication timeline will depends on a variety of factor such as the Promotion's specifications, macro promotional demand, and administrative resourcing. On average, most promotions are published within 1-2 weeks of payment and Hosts will be notified once it goes live.

• Q: What's the value in Promotions?
• • A: Promotions allow Hosts to reach relevant audiences of potential bookers. So, executing Promotions with Stays can not only increase booking demand and volume, but also grow a Stay's own Instagram following, improve brand recognition, and unlock new opportunities for business growth. Even if a vacation rental business is already booming and profitable, leveraging Promotions is a fantastic way to throw fuel on the fire to become a nationally-know brand, source more direct bookings, and ultimately have opportunities to enhance the business with less dependency on OTAs such as Airbnb, VRBO, etc.

Ready to showcase your vacation rental to a wider audience and enhance your brand?

This guide walks you through every step of crafting and launching a successful Instagram promotion with the Promotion Builder tool within Stays. Continue on in this guide for more information on each step:

Step 1. Creating a New Promotion

Step 2. Selecting the Promotion Type & Variation

Step 3. Selecting the Posting Outlet

Step 4. Selecting Amplification options

Step 5. Selecting the Media

Step 6. Selecting the Boost options

Step 7. Crafting the Details and Messaging

Step 8. Review, Submission, and Payment

Step 9. Awaiting Publishing