About Offers
Offers are deals you display on your Listing Page. They are built into every Listing Page and show up in the feeds of travelers who follow you. Every property can display one Offer at a time; Host Premium adds a second slot.
What is an Offer?
An Offer is a deal you display on your Stay's Listing Page, with instructions for redeeming it when the traveler books. Examples:
- "Book 2 nights, get a 3rd night free"
- "20% off weekday bookings"
- "10% discount for fall season stays"
Offers appear directly on your Listing Page, so anyone who opens your Stay sees them.
Snapshot of how an Offer looks on a Listing Page
Where travelers see your Offers
- Your Listing Page: in the Offers section, with the redemption instructions.
- Traveler feeds: travelers who have favorited your Stay, or who follow the region it is in, see a "New offer" beat in their Traveler Portal feed when you post one.
- The traveler Offers tab: travelers can save your Offer and it sits in their Saved list until it ends.
- Offer emails: travelers who opt in get emailed about new Offers from their favorites and followed regions.
- Stays AI: when a traveler asks the assistant about deals, current Offers are part of the answer.
What Offers are for
- Steer bookings to a platform: for example, a discount that only applies on your direct booking site.
- Give a reason to book now: a time-limited deal for travelers who are already looking at your Stay.
- Fill specific dates: an Offer for a season or a set of weeks you want booked.
Offers vs Promotions
They serve two different purposes. Promotions are paid Instagram deliverables that bring new visitors to your property's Instagram account and Listing Page. Offers are deals displayed on your property's Listing Page for the travelers who arrive there. In short: Promotions bring visitors, Offers give them a reason to book.